Thursday, January 10, 2013

Amazon AutoRip service bundles digital copies with purchased CDs

Amazon wants to breathe life back into CD sales by offering free MP3 versions of your Amazon CD purchases including any discs you've bought since 1998 with a new program called AutoRip. Your free MP3s are automatically stored in Amazon Cloud Player after you purchase a new CD and are available for playback or immediate download. Past purchases that are eligible should automatically show up in Cloud Player. The free digital tracks do not count against your Cloud Player storage limits as with purchases from Amazon's MP3 store.

More than 50,000 CDs are AutoRip eligible including albums from every major label with titles such as ?Babel? by Mumford & Sons, ?Red? by Taylor Swift, ?21? by Adele, ?Some Nights? by Fun, and ?Girl On Fire? by Alicia Keys. You can browse a list of AutoRip albums on Amazon .

All AutoRip MP3s have a bit rate of 256 Kbps, making them equivalent to the high-quality tracks Apple offers with iTunes Match and that Google offers with the new scan-and-match feature on Google Music. Amazon also offers a scan and match service for Cloud Player that puts 256 kbps versions of your personal library in the cloud.

?I'm excited to see Amazon...embrace models that acknowledge the importance of both [physical CD and music downloads] to music fans,? said Preston Austin, cofounder of Murfie, an online marketplace that lets you buy, sell, and trade physical CDs online. ?Liberating the music fan to get the most out of online and offline technology is where Murfie competes and where we want the industry to be.? Amazon's new service puts the online retailer in competition with Murfie's service that also includes ripping physical CDs and creating digital copies of your CD collection.

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