KILT-FM changes image to ?The New Bull?

KILT (100.3 FM) changed its imaging campaign as of 5 p.m. from “Real Country Variety” to “New Country, The New Bull @ 100.3.” Sarah Frazier, general manager of CBS Radio’s Houston station, said the new campaign is designed to capitalize on CBS’ partnerships with the Houston Livestock Show and Rodeo and with the Texans “and the awesome new music where country is trending.” Frazier said the station will go all-music and commercial-free Friday and the weekend before launching its new program lineup at 5:30 a.m. Monday with The Foley & Thunder morning show until 9 a.m., followed by Erin Austin until 2 p.m., Keola from 2 to 7 p.m. and  Read More

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